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Program Intelligence

美国 · New York

Columbia University

Master of Science in Marketing Science

市场营销科学理学硕士

本页汇总项目定位、课程结构、申请要求与适配建议，帮助顾问快速完成项目判断和方案沟通。

商业与管理市场营销分析MSUS News #12QS #43

总体成绩画像

展示录取学生成绩区间，不只看平均值。

GPA

3.84

P25 3.79
P75 3.9
Avg 3.83

TOEFL

108

P25 107.5
P75 109
Avg 108.5

60120

IELTS

暂无稳定画像

GRE

325.5

P25 322.75
P75 330.75
Avg 327.1

300340

GMAT

暂无稳定画像

200800

P25-P75 区间Avg黑线 Median

录取学生本科背景构成

各类别指学生本科院校背景，不是该项目所在学校排名。

国内本科 16.7%美国本科 50%非美海本 33.3%

项目详细介绍

项目概览

Columbia Business School的MS in Marketing Science是STEM-eligible全日制项目，强调用统计、计算与消费者洞察解决市场营销决策问题。项目通常从8月开始，连续修读三个学期：完成前两个学期后通常参加暑期实习，再于秋季返回完成capstone；最低30学分，最多33学分可计入学位。

学术方向与项目定位

项目不是传统的品牌传播课程，而是把market intelligence、营销模型、多元统计、数字营销、社交网络、产品与定价决策同Python、数据库、机器学习和AI工具结合。学生可选修Columbia Business School的PhD、MBA和MS课程，并在获批情况下跨学院选课，形成消费者洞察、媒体、产品或高级分析方向。

课程结构与培养方式

明确核心课包括Statistical Modeling and Decision Making、Python Programming for Data Science、Market Intelligence: The Art and the Science、Marketing Consulting Skills及Capstone。FlexCore在Advanced Marketing Analytics与Digital Marketing/Social Networks之间选择，并在Behavioral Economics and Decision Making与Strategic Consumer Insights之间选择。选修可涵盖Product Management、Pricing Strategies、Media Platforms、Media Planning and Growth Marketing、User Experience、Databases、Machine Learning、Artificial Intelligence、Generative AI及Retail Analytics。

申请要求

须持认可院校学士学位或同等学历。典型准备包括概率/统计和线性代数，Python或R编程经验有利，但本科专业不限。材料包括所有高等教育阶段成绩单、résumé/CV、2封推荐信（最多4封）、一项不超过50字符的短答和两篇各不超过500词的essay；申请费$100。申请时上传扫描成绩单，录取后提交加密官方电子成绩单；WES明确不要求，非英文材料需官方或公证翻译。

语言与考试要求

所有申请人必须提交GRE或GMAT，官网明确表示任何情况下均不提供豁免；代码为GRE 7432、GMAT QF8-N6-46。没有取得全英语授课本科、硕士或博士学位的国际申请人须提交TOEFL、IELTS或PTE，项目不公布最低分，成绩须在申请日两年内有效，TOEFL代码2141。成绩认证为Not required。

截止日期与项目节奏

Fall 2027申请于2026-08-05开放，截止2027-01-28中午12:00（美国东部时间），结果计划于2027年3月公布，不设春季入学。项目为三学期全日制。最新官方MSM预算仍为2026/27：学费$81,856、总预算$130,006；学校提醒学费和费用可能每年上涨约2%–7%，因此没有推算2027/28金额。

就业与发展方向

官方招聘资料将目标岗位列为Marketing Analyst、Data Analyst、Data Strategist、Data Scientist、Digital Media Analyst、Business Analyst、E-Commerce Analyst、Customer Analytics Specialist、Social Media Data Analyst、Marketing Communications Specialist及Business Development Manager。适用行业包括消费品、科技、零售与奢侈品、专业咨询及数字媒体。

适配人群与申请建议

申请人应同时证明数量能力和市场问题意识。建议用一个消费者、定价、投放、留存或产品决策案例，说明如何从业务问题建立假设、整理数据、选择模型并把结果转化为行动。两篇essay需要分别回应教育目标与既往成就、目标职业路径及能为班级贡献什么，避免只罗列工具名称。

申请要求

先修课程

A bachelor's degree or equivalent from an accredited institution is required. Typical preparation includes probability/statistics and linear algebra; programming experience in Python or R is desirable. Applicants from all undergraduate majors are considered.

TOEFL

最低要求：Required 官网原文：TOEFL is required when the applicant has not earned a bachelor's, master's or doctoral degree for which all instruction was in English. The school publishes no minimum score for this programme. Scores must be valid within two years of the application date.

IELTS

最低要求：Required 官网原文：IELTS or PTE Academic may be submitted instead of TOEFL when English testing is required. The school publishes no programme-specific IELTS or PTE minimum. A fully English-taught bachelor's, master's or doctoral degree can satisfy the stated exemption condition.

GRE / GMAT

统一结论：Waived 官网原文：Required: every applicant must submit a valid GRE or GMAT score; Columbia states that no GRE/GMAT waiver is available under any circumstances.

GRE Subject

Not required: the official application requirements call for the GRE General Test or GMAT and do not request a GRE Subject Test.

成绩认证

Not required: applicants upload scanned transcripts and, if admitted, provide official encrypted electronic copies. Columbia explicitly states that WES evaluation is not required; records not in English require an official or notarized translation.

Writing Sample

No separate academic writing sample or portfolio is listed. Required written responses are a short-answer immediate post-MS goal of no more than 50 characters and two essays of no more than 500 words each, covering educational goals/achievements and intended career track/contribution to the programme.

课程、截止日期与费用

项目时长

A full-time, STEM-eligible, three-semester programme beginning in August. Students complete two full-time semesters, normally undertake a summer internship and return for a third fall term that includes the capstone. At least 30 credits are required and no more than 33 may count toward the degree.

秋季截止日期

Fall 2027: the application opens August 5, 2026 and the MS in Marketing Science deadline is January 28, 2027 at 12:00 noon Eastern Time. Decisions are scheduled for March 2027.

春季截止日期

Not offered: Columbia Business School states that its MS programmes do not admit for spring entry.

项目链接

https://academics.business.columbia.edu/msm

课程链接

https://academics.business.columbia.edu/msm/academics

学费链接

https://business.columbia.edu/financial-aid/costs/ms-programs

FAQ 链接