导航

Program Intelligence

美国 · Evanston

Northwestern University

Integrated Marketing Communications

整合营销传播理学硕士

本页汇总项目定位、课程结构、申请要求与适配建议，帮助顾问快速完成项目判断和方案沟通。

传播、媒体与信息整合营销传播MSUS News #9QS #45

总体成绩画像

展示录取学生成绩区间，不只看平均值。

GPA

3.8

P25 3.7
P75 3.9
Avg 3.77

TOEFL

111.5

P25 109
P75 113.5
Avg 109.33

60120

IELTS

暂无稳定画像

GRE

330

P25 325.5
P75 331
Avg 328.64

300340

GMAT

暂无稳定画像

200800

P25-P75 区间Avg黑线 Median

录取学生本科背景构成

各类别指学生本科院校背景，不是该项目所在学校排名。

国内本科 11.5%美国本科 53.8%非美海本 34.6%

项目详细介绍

项目概览

Northwestern Medill的Full-Time MS in Integrated Marketing Communications是12个月、四学季的STEM项目，CIP为09.0702。课程把消费者洞察、市场研究、品牌和传播战略、媒体、数字营销及数据科学放在同一培养框架中，适合希望用数据驱动营销决策并能跨创意、媒体与商业团队工作的申请人。

学术方向与项目定位

项目以IMC strategic process为主线，先建立consumer insight、marketing research、accounting和strategy基础，再通过brand management、digital activation、customer value innovation、strategic communications、media marketplaces及data science形成不同能力组合。Analytics线包括marketing models、machine learning和data storytelling，也有social networks、culture and inclusion及marketing metrics等选修。

课程结构与培养方式

五门基础核心为Consumer Insight、Marketing Research、Financial Accounting、Marketing Strategy和IMC Strategic Process。后续sequence课程包括Brand Management Foundations、Digital Marketing Activation、Customer Value Innovation、Strategic Communications Foundations、Media Foundations、Media Marketplaces、Data Science Foundations、Marketing Models I、Machine Learning II及Data Storytelling。四学季密集安排支撑一年完成。

申请要求

须持四年制学士学位或同等学历，不限定特定本科专业。申请材料包括不超过两页résumé、2封推荐信、不超过750词且回应三项官方问题的professional statement，以及不超过300词的可选补充说明；申请费$100。面试为邀请制，被邀请后必须参加。申请阶段可使用official或unofficial transcript，但非美国取得的本科学位必须同时提交NACES成员出具的course-by-course evaluation和degree verification，否则申请不完整。

语言与考试要求

GRE或GMAT原则上要求，但可书面申请豁免；已公布的依据包括累计GPA不低于3.5、已获硕/博士学位、至少三年相关毕业后全职经验、Northwestern在读/校友身份或获批的酌情申请。代码为GRE 1699、GMAT 6WZ-XH-66。母语非英语的国际申请人必须提交TOEFL或Duolingo，学校明确不因英语授课经历豁免；成绩两年内有效，当前页未公布最低分且不接受IELTS。成绩认证为Required。

截止日期与项目节奏

Fall 2027申请于2026-08-01开放：Round 1为2026-10-05、结果2026-12-11；Round 2为2026-11-30、结果2027-02-12；Round 3为2027-03-15、结果2027-04-30。逾期申请仅个案考虑。项目12个月、四学季。2026/27学费$104,964，activity fee $536、health fee $894，直接费用合计$106,394，未包括生活等可变支出。

就业与发展方向

Medill官方公布Class of 2025毕业后六个月内96%就业。岗位分布为client-side 51%、agency 21%、consulting 7%、other 21%；地点包括Chicago 28%、New York 11%、Los Angeles 9%、San Francisco 13%、美国其他地区15%和国际24%。雇主示例包括Bain、Capital One、Cartier、EY-Parthenon等。

适配人群与申请建议

申请材料要展示能把消费者问题、数据证据与传播行动连接起来。Professional statement应围绕一个明确职业目标，说明过去如何完成研究、分析、品牌、媒体或产品项目，并指出Medill哪条sequence能补足能力。若申请GRE/GMAT waiver，应单独提供可验证的GPA、学位或工作年限证据，不要把waiver当作自动成立。

申请要求

先修课程

A four-year bachelor's degree or equivalent is required. The official page does not prescribe a particular undergraduate major. Applicants with non-U.S. bachelor's degrees must also satisfy Medill's course-by-course credential-evaluation requirement at application.

TOEFL

最低要求：Waived 官网原文：International applicants whose first language is not English must submit official TOEFL or Duolingo English Test scores. Medill states that there are no exceptions or waivers, including for English-medium study. Scores must be less than two years old. The current page does not publish a numeric TOEFL minimum.

IELTS

最低要求：Not accepted: the current full-time IMC ap... 官网原文：Not accepted: the current full-time IMC application page requires TOEFL or Duolingo English Test from international applicants whose first language is not English and does not list IELTS as an accepted test.

GRE / GMAT

统一结论：Waived 官网原文：Others: GRE or GMAT is required unless Medill approves a written waiver. Published waiver bases include a cumulative GPA of at least 3.5, an earned master's/doctoral degree, at least three years of relevant post-graduate full-time experience, Northwestern current-student/alumni status, or an approved discretionary request.

GRE Subject

Not required: the programme specifies GRE or GMAT but does not request a GRE Subject Test.

成绩认证

Required: applicants whose bachelor's degree was earned outside the United States must submit a course-by-course evaluation with degree verification from a NACES member at application; the application remains incomplete without it.

Writing Sample

No separate academic writing sample is listed. Applicants submit a narrative professional statement of no more than 750 words responding to three published prompts, plus an optional additional-information response of no more than 300 words.

课程、截止日期与费用

项目时长

A 12-month, four-quarter, full-time programme. Students move through an integrated core and sequence courses spanning consumer insight, strategy, communications, media and analytics.

秋季截止日期

Fall 2027: Round 1 October 5, 2026 (decision December 11); Round 2 November 30, 2026 (decision February 12); Round 3 March 15, 2027 (decision April 30). The application opens August 1, 2026; late applications may be considered case by case.

春季截止日期

Not offered: the current full-time application page publishes Fall 2027 admission only.

项目链接

https://www.medill.northwestern.edu/imc/full-time/

课程链接

https://www.medill.northwestern.edu/imc/full-time/curriculum/

学费链接

https://www.medill.northwestern.edu/imc/full-time/cost-of-attendance/

FAQ 链接