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美国 · Philadelphia

University of Pennsylvania

Master of Communication and Media Industries (MCMI)

传播与媒体产业硕士(MCMI)

本页汇总项目定位、课程结构、申请要求与适配建议,帮助顾问快速完成项目判断和方案沟通。

传播、媒体与信息传播与媒体产业MCMIUS News #7QS #15

总体成绩画像

展示录取学生成绩区间,不只看平均值。

GPA

-

暂无稳定画像

24

TOEFL

-

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60120

IELTS

-

暂无稳定画像

59

GRE

-

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300340

GMAT

-

暂无稳定画像

200800
P25-P75 区间Avg黑线 Median

录取学生本科背景构成

各类别指学生本科院校背景,不是该项目所在学校排名。

样本不足

项目详细介绍

项目概览

University of Pennsylvania Annenberg School的Master of Communication and Media Industries是一年全日制、STEM-designated专业项目,首届计划招收15名学生。项目将传播研究的理论与方法、媒体行业分析、技术变迁、analytics与strategy、programming/content creation及真实项目结合,并为学生配置industry mentor。

学术方向与项目定位

MCMI关注media industries and institutions如何在平台、技术、商业和公共影响之间演变。学生通过theoretical and analytical frameworks理解行业,通过research methods、case studies和capstone把问题转化为可执行分析;四门选修支持新闻与娱乐、广告与PR、digital media/tech、战略传播、内容及数据分析等个性化路径。

课程结构与培养方式

共8 course units/courses。Fall修COMM 5110 Media and Communication Industries: Theories and Frameworks、COMM 5120 Methods and Frameworks for Media Industry Research及一门选修;Spring修COMM 5197 MCMI Capstone Research Seminar和两门选修;Summer修COMM 5198 MCMI Capstone Writing Seminar及COMM 5100 Proseminar。总计四门选修,其中最多一门可跨Penn其他学院,capstone须向industry experts展示成果。

申请要求

申请人须为college或university毕业生,不限定本科专业或特定先修。必交两封推荐信、三篇短personal-statement essays、professional CV/resume、所有学校成绩单、$90申请费及适用的英语成绩;GRE和writing sample均optional。申请阶段可上传非官方成绩单,录取后才要求全部本科/研究生official transcripts,因此无需外部学历认证。

语言与考试要求

来自非英语国家的申请人须提交TOEFL或IELTS,除非已在英语国家取得学位或全部课程以英语授课;考试最好在截止前至少一个月完成。官网没有公布TOEFL/IELTS最低分,也未公布TOEFL代码。GRE为Optional,提交者使用ETS 2926且无需department code,成绩须在五年有效期内并于截止前收到;成绩认证为Not required。

截止日期与项目节奏

官网用固定相对规则发布日期:每年10月2日开放次年秋季申请、1月5日关闭、2月中旬通知所有决定,但没有为当前页面标注cycle year,因此不擅自补年。项目仅秋季入学,按Fall、Spring、Summer一年完成。2026-2027 tuition为$64,000,tuition加General/Clinical Fees合计$70,098;summer 2027金额仍为估算。

就业与发展方向

项目面向media professional与strategic communicator,可通向news and entertainment、advertising/PR、digital media and technology、content strategy/production、audience and media analytics、platform strategy、research和communication consulting等方向。首届尚无可核验就业率或薪资,因此不生成数据;industry mentor、real-world case和panel capstone是连接行业的主要机制。

适配人群与申请建议

申请人应在三篇短文中分别完成三件事:说明为何关注媒体与传播产业、指出最感兴趣的具体行业问题、证明个人经历如何为Annenberg研究与实践训练做准备。篇幅很短,最好围绕一个明确问题,如平台变化、内容商业化、受众分析、信任、广告或AI,而非广泛罗列兴趣。可选writing sample只有在能直接展示研究、策略或行业分析能力时才值得提交。

申请要求

先修课程

Applicants must be graduates of a college or university. No specific undergraduate major or prerequisite course is published; evaluation considers academic record, recommendations, professional standing, relevant work experience and the applicant's proposed interests.

TOEFL

最低要求:Required 官网原文:Applicants from non-English-speaking countries must submit TOEFL or IELTS unless they earned a degree in an English-speaking country or were taught entirely in English. Exams should be completed at least one month before the January 5 deadline; the program does not publish a minimum TOEFL score on the reviewed page.

IELTS

最低要求:Waived 官网原文:IELTS is accepted under the same rule and waiver criteria as TOEFL. The program does not publish a minimum IELTS score on the reviewed page.

GRE / GMAT

统一结论:Optional 官网原文:Optional: the GRE is optional and applications are reviewed with or without scores. Submitted GRE General Test scores must be official, no more than five years old and received by the application deadline.

GRE Subject

Others: the optional policy refers to GRE General Test scores; no GRE Subject Test policy is published.

成绩认证

Not required: unofficial academic transcripts may be submitted with the application; one official transcript from all undergraduate and graduate work is required only after an offer of admission. No WES/ECE-style external evaluation is mandated.

Writing Sample

Required: three short personal-statement essays (150 words on interest in media/communication industries; 200 words on specific professional areas; 150-200 words on preparation for graduate study), professional CV/resume and two recommendation letters. Optional: a double-spaced writing sample of no more than 10 pages excluding references.

课程、截止日期与费用

项目时长

Full-time, one year across fall, spring and summer, totaling 8 course units/courses.

秋季截止日期

Applications open each October 2 for the fall term beginning in the following calendar year and close January 5; all admission decisions are announced in mid-February. The current official page publishes this recurring schedule without cycle-year labels, so no year is inferred.

春季截止日期

Not offered: the program publishes fall entry only.

官方链接